I focused first on the logo mark, which is a stylized 'S' with a keyswitch stem running through the middle. My goal with the logo was to make it look identical if it was facing you or away from you, while also having a sense of depth. The wordmark is custom but based on the font 'Audiowide', which gives it a late 80's vibe while also looking clean and modern. Instead of going with stark blacks and whites, I decided to pair the golden yellow with a cream off-white and a brownish black, making the logos look a bit like something you'd find on a computer box you unearthed in your parents attic.