Skow.io

Branding

ROLE —

Branding

Art Direction

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DELIVERABLES —

Logo Design

Brand Identity

Packaging Design

Marketing Website

TIMELINE —

Jun — Jul 2021

OVERVIEW —

Skow.io specializes in boutique mechanical keyboard PCBs and housings and wanted an identity that made them stand out in the growing mechanical keyboard market.

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PROBLEM —

Mechanical keyboards are becoming more popular than ever, especially ones with more unique & ergonomic key placements. With this boom in different companies popping up, Skow.io wanted something that looked unique but also something that looked like it could stand the test of time.

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GOAL —

Create an identity that makes Skow.io look like they have been around for many years, a 'modern-retro' look that comes off as classy and corporate but also fun and approachable, while avoiding the pitfalls of the more edgy 'gamer' branding that is present in a lot of the market.

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Discovery

— 01/04

My only restriction here was the color palette, which from the jump had to revolve around that golden yellow. I found a lot of inspiration in defunct tech company logos and corporate branding of the era, as I wanted to lean into an identity that looked like it had been around for awhile but still had a modern feel, like a classic Herb Lubalin or Saul Bass logo.

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Creation

— 02/04

I focused first on the logo mark, which is a stylized 'S' with a keyswitch stem running through the middle. My goal with the logo was to make it look identical if it was facing you or away from you, while also having a sense of depth. The wordmark is custom but based on the font 'Audiowide', which gives it a late 80's vibe while also looking clean and modern. Instead of going with stark blacks and whites, I decided to pair the golden yellow with a cream off-white and a brownish black, making the logos look a bit like something you'd find on a computer box you unearthed in your parents attic.

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Deliverables

— 03/04

Along with the Skow.io branding, I was also tasked with creating the logo and packaging for their first product, the Ziggurat ergonomic keyboard PCB. The Ziggurat logo is based around a classic ziggurat shape, with each layer representing a different sized modifier key.

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Reflection

— 04/04

Creating an identity that will extend to physical products always has it's unique share of challenges, but being able to help create a unique brand in a growing market has been very fulfilling and one of my most fun projects to date.

Up Next

Mobile App

Branding

Apparel Design

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